What Is Picture Framing?

At Artistic Wholesale Printing & Framing, we’re often asked: “What exactly is picture framing?” It may sound simple, but there’s more to it than meets the eye. For us, picture framing in Utah isn’t just about borders and backing—it’s a craft, a way to elevate artwork, photography, and cherished memories into something extraordinary.

From gallery owners and interior designers to business managers and homeowners, people across industries and lifestyles use picture framing to bring their spaces to life. Understanding how it works opens up new possibilities for both function and beauty.

Keep reading to learn what picture framing is, why it matters, and how we’ve helped thousands of Utah customers turn their favorite images into lasting focal points.

Defining Picture Framing

Picture framing is the process of protecting, enhancing, and displaying artwork, photographs, or prints using a supportive structure—typically composed of a moulding (the outer frame), a matboard, backing, and protective glazing. But picture framing is more than a technical process—it’s a way to preserve what matters most to you while adding dimension, style, and polish.

A great frame complements the artwork or photo it holds. It should never overpower the subject but instead enhance the details, colors, and message. Whether you’re working with a single piece of art or building a full wall display, a custom frame ties the entire visual together.

Why Picture Framing Matters

Framing plays three significant roles: protection, presentation, and preservation.

Protection: A good frame shields your artwork or photo from dust, light, moisture, and physical damage. Archival materials, UV glass, and proper mounting all help extend the lifespan of your piece.
Presentation: The right frame, matting, and layout combination elevate your image. A modern metal frame can give a clean, gallery-like feel, while a rich wood moulding adds warmth and elegance.
Preservation: Professional framing uses acid-free backing and materials that won’t discolor or deteriorate over time. This is especially important for fine art prints, historical pieces, or anything irreplaceable.

Our vast selection of mouldings, mat boards, and materials help you build a beautiful and lasting look.

The Custom Framing Process

If you’re new to framing, here’s what to expect when you work with us:

1. Choose Your Artwork or Photo

Bring us a physical piece or upload your image using our easy online ordering system. We can print it on paper, canvas, or metal.

2. Select Your Materials

Our team will help you choose the perfect moulding, matboard, and protective finish based on your style and budget.

3. Print and Frame

Once we finalize the design, we print your image (if needed) and assemble the frame in-house with precision and care.

4. Delivery and Installation

If you’d like, we can deliver your finished piece and even hang it for you—so you can enjoy your framed art without the hassle.

Whether you’re looking to fill a gallery wall or showcase a single image in your hallway, we make the process easy, creative, and fun.

Who Is Picture Framing For?

The short answer? Everyone. Our clients include:

Homeowners updating their décor with personalized art
Photographers and artists who want to display or sell their work
Interior designers sourcing frames for custom projects
Businesses ordering branded graphics, lobby art, or signage
Hotels and real estate developers installing cohesive art across multiple properties

Because we offer wholesale pricing, custom framing isn’t just for high-end galleries anymore—it’s accessible for families, creatives, and businesses alike.

Picture Framing in Utah: What Sets Us Apart

Artistic Wholesale Printing has served the community for decades, providing picture framing in Utah for homes, hotels, businesses, and galleries. Our clients trust us because we combine deep experience with an enormous inventory and make the process easier than ever imagined.

We don’t believe in one-size-fits-all. Some customers bring us a single portrait to frame and hang in their home office. Others need hundreds of prints mounted, framed, and delivered for commercial or hospitality projects. No matter the size, we treat each piece with care and expertise.

Here’s what makes Artistic Wholesale different:

Thousands of frame styles and matboard options to choose from
In-house printing on canvas, metal, paper, and fine art stock
CNC routing and large-format services for signage or wall murals
Expert guidance from our team at every step
Wholesale pricing and fast turnaround for commercial projects
Delivery and hanging services across the Salt Lake City area

And yes—we frame what we print! Whether it’s a full-scale wall mural or a small canvas portrait, we’re your one-stop solution for printing and framing.

Ready to Frame Your Next Favorite Piece?

From what picture framing is to how it works, who it’s for, and what makes a great frame—we’ve covered how custom framing can transform a space. Framing protects your artwork, enhances its visual appeal, and reflects your unique style—whether at home, in the office, or across a commercial space. At Artistic Wholesale Printing & Framing, we make picture framing in Utah easy, affordable, and tailored to your needs.

What is Picture Framing?